Roadmap
What we are building next
Where Cuchilla Connect is today, and what lands over the coming months.
Already live
Playtomic and Matchpoint
Both booking systems sync players, bookings, and spend into the platform, and keep refreshing on their own.
Player insights
What each player is worth, how often they play, when they play, and who is quietly on their way out.
Group segmentation
Build a group from any combination of spend, activity, and history. It keeps itself up to date as bookings arrive.
Email campaigns
Design a campaign in the builder, send it to a group, and see what came back from it.
WhatsApp messaging
Verified Business account, campaigns, and automated sequences. Live on Growth and above.
Automations
Win back quiet players, fill empty courts, and welcome new members without lifting a finger.
Month by month
September
Shipped
Vouchers for Playtomic
Import and redeem vouchers against your Playtomic bookings, so a campaign can carry a real incentive.
Campaign attribution
Credits a booking back to the campaign that drove it, so you can see what each one actually earned rather than guessing.
Belai
Ask questions about your own club data and get the number, the context around it, and what to do next.
October
Next up
RacketIQ integration
RacketIQ joins the list of booking systems that sync players, bookings, and spend into the platform.
Matchi integration
Matchi joins the list of booking systems that sync players, bookings, and spend into the platform.
Matchmaker
Scores your players against an open court or an open match on seven signals, from skill fit and past play to day, time, recency, and engagement, then invites the best fits. You set how much each signal counts.
Customer Agent, out of beta
The assistant that answers your players on WhatsApp becomes generally available, no longer a beta.
November and December
Later this year
Bookaball integration
Bookaball joins the list of booking systems that sync players, bookings, and spend into the platform.
Foys integration
Foys joins the list of booking systems that sync players, bookings, and spend into the platform.
SMS
A third channel next to email and WhatsApp, for the messages that have to arrive wherever the player is.
Belai builds what it suggests
Belai stops at advice today. Next it builds the segment, drafts the email and sets up the workflow it recommends, with your approval before anything sends.
Dates are what we are aiming for, not promises. Priorities shift with what clubs ask for most.
Something missing from this list?
Book a demo and tell us what your club needs. What clubs ask for most is what gets built next.